JONATHAN
SIN
Climber. Creator. A journey worth following.
Photo via Rúngne · Used with permission confirmed by Alta Media.
Hong Kong climber and creator Jonathan Sin turns the pursuit of better climbing into stories people want to follow. Since starting in 2019, he has documented his progression towards elite competition, sharing the training, setbacks and discoveries along the way. His YouTube videos combine sessions with leading climbers, personal challenges and an inside look at climbing culture, including Japan’s gyms and training scene.
His curious, approachable style gives brand partners a natural place in the story: the travel, technology and everyday routines behind an ambitious climbing life.
Instagram ↗YouTube ↗Creator-supplied statistics · Supplied October 2026. Instagram views cover the last 90 days; YouTube average covers the last 10 videos. Reporting end dates were not provided.
Instagram audience
Gender
Men 79.5% · Women 20.5%
Age
18–24: 26.6%
25–34: 48.1%
35–44: 15.6%
YouTube audience
Gender
Male 92.9% · Female 6.9%
User-specified 0.2%
Age
18–24: 20.1%
25–34: 46.7%
35–44: 16.6%
Top geographies
United States 21.9% · United Kingdom 11.5%
Germany 9.1% · Canada 5.4% · Australia 5.0%
Selected age groups shown. Creator-supplied analytics; YouTube demographics and geographies cover video views over the last 28 days, with Videos selected. Instagram audience reporting period was not shown.
Ways to work together
YouTube integrations & dedicated videos
Brand stories woven into climbing videos, or dedicated concepts developed around your campaign.
Instagram Reels & Stories
Short-form storytelling that brings products into training, travel and everyday climbing.
Cross-platform campaigns
Connected YouTube and Instagram content, shaped around a shared creative idea.
Long-term brand partnerships
An ongoing presence across Jonathan’s climbing journey, with room for the partnership to grow.
Let’s collaborate
Alta Media connects climbing athletes and creators with brands, including partners from beyond the climbing industry.
Share your campaign brief and proposed budget. We’ll build a tailored proposal around your goals, audience and deliverables.
Usage rights, paid amplification and exclusivity agreed separately.