Climbing sports marketing
Making online life easier than a warmup.
Athlete management, event marketing, live commentary and brand partnerships. Built by someone who has been inside the sport for years.
What I do
Athlete & creator management and strategy
Long-term relationships between climbers, creators and brands. From contracts to content, end to end. Partnerships designed around marketing goals and audience fit — including athlete marketing strategy, campaign planning and YouTube integration strategy.
Event marketing & commentary
On-site activations at competitions and gyms across Europe, plus live event commentary for international audiences.
Brand partnerships & campaigns
Strategy, outreach and execution for brands that want to grow inside the climbing community authentically.
Brand & marketing strategy
Positioning, brand voice, campaign strategy and content planning. Built for climbing brands, athletes and creators who want to grow with intention.
Partners & athletes
Latest projects
Athlete x Brand
Noah Wheeler x Rúngne
Signature product bundle — athlete partnership from brief to launch.
View project →
Media & Content
World Climbing Europe YouTube
Building the IFSC Europe channel from scratch — 900%+ engagement growth.
View channel →
Athlete Collab
Josh Rundle x Jane Svecova
Creator collaboration — from concept to camera.
Watch film →
Brand x Creator
Rúngne x WideBoyz
Creator integration with Pete Whittaker and Tom Randall.
Watch short →About
I'm Shai, based in Barcelona and working across Europe and beyond. Seven years at the intersection of sport, storytelling and execution. I've managed elite athletes, built community programs from scratch, run activations at competitions and commentated live events.
My network runs deep: athletes, federation staff, gym operators, creators and brand partners. If it's happening in climbing, I'm probably already connected to it.
7+
Years in sports marketing
900%+
Engagement growth at IFSC Europe
5,000+
Units sold at MagDust Pro launch
Europe-wide
Network across climbing industry
Brand, athlete or event — get in touch and let's figure out what makes sense.
Get in touch