Climbing sports marketing
Making online life easier than a warmup.
Athlete and creator partnerships, event marketing, live commentary and content. I connect brands and event organisers with the right people in climbing and help make things happen. Built by someone who has been inside the sport for years.
One of the best networkers in climbing 😅
— Tom Randall
What's your climbing style?
Answer a few quick holds and find out how we'd work together.
What I do
Athlete & creator management and strategy
Long-term relationships between climbers, creators and brands. From contracts to content, end to end. Partnerships designed around marketing goals and audience fit, including athlete marketing strategy, campaign planning and YouTube integrations.
Explore talents →Event marketing & commentary
Planning a competition, festival or something new at your gym? I can help bring athletes and creators into the mix for appearances, content collaborations and getting the word out. Plus on-site activations and live commentary.
Brand partnerships & campaigns
Strategy, outreach and execution for brands that want to grow inside the climbing community authentically.
Brand & marketing strategy
Positioning, brand voice, campaign strategy and content planning. Built for climbing brands, athletes and creators who want to grow with intention.
Rúngne
Athletes. Creators. Campaigns.
Sports marketing
My ongoing role as Sports Marketing Manager. Working with athletes and creators, developing partnerships, and bringing campaigns, content collaborations and event activations to life.
Explore Rúngne →World Climbing
Europe
Competition. Content. Community.
Media & communications
Instagram and YouTube management, event coverage and content coordination across the European competition season. Connecting organisers, production teams and the climbing community.
Explore the YouTube channel →
Live commentary
Commentating lead and speed at the 2026 World Climbing Europe Series in Slovakia. Bringing the action, the athletes and the stories to the audience.
Watch the lead finals →
Film PR & media outreach
Press releases and media outreach for Seb’s Hard Sends films, including the China episode and Le Chant des Muses. I also joined the China trip and helped with some coordination along the way.
Watch Le Chant des Muses →
Creator collaboration
Connecting climbers and creators, and helping bring a collaboration from the first idea to the finished film.
Watch the film →About
I'm Shai, based in Barcelona and working across Europe and beyond. Seven years at the intersection of sport, storytelling and execution. I've managed elite athletes, built community programs from scratch, run activations at competitions and commentated live events.
My network runs deep: athletes, federation staff, gym operators, creators and brand partners. If it's happening in climbing, I'm probably already connected to it.
7+
Years in sports marketing
900%+
Engagement growth at IFSC Europe
5,000+
Units sold at MagDust Pro launch
Europe-wide
Network across climbing industry
Brand, athlete, creator or event organiser. Got something climbing-related in mind? Hit me up and let’s figure out what makes sense.
Get in touchJust for fun
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